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Joe Calloway

Joe Calloway, CSP, CPAE

Business performance expert, author, unique interactive presenter for corporate events.

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Price range

  • $20,000 - $25,000
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Expert

  • Attitude
  • Business
  • Corporate Culture
  • Customer Service
  • Motivation
  • Peak Performance
  • Success
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Experience

  • Franchise
  • Services
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Career

  • 37 Years
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  • About

    Joe Calloway helps leaders, owners, and entrepreneurs improve performance and grow their businesses. He helps organizations focus on what is truly important, inspires new thinking about challenges and opportunities, and motivates people to immediate action.

    Joe is the Executive In Residence at Belmont Univertisy’s Center For Entrepreneurship.  He is also the Director of Business Development and Strategy for Gilson Boards, a snowboard design and manufacturing company.

    Joe has been a business author, consultant and speaker for 30 years and his client list reads like an international Who’s Who in business, ranging from companies like Coca Cola and IBM to Cadillac and American Express. Joe also works with small to mid-sized business groups including franchisees, entrepreneurs, and a range of professional services groups.

    Joe is the author of Be the Best at What Matters Most and five other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

    His newest book is Magnetic: The Art of Attracting Business.

    Joe has presented at business conferences in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean.

    Joe is a popular speaker for business meetings and events, and although he has been inducted into the Speakers Hall of Fame, he doesn’t do traditional “speeches.”  Instead, Joe actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking.

    Joe lives in Nashville with his wife Annette, and their daughters Jessica and Cate.

    “Our group came to life with your interactive style.  You pushed us to think beyond our typical boundaries and challenged us to take our business to new heights.”  – HRI

    “Joe was a SUPERSTAR! He exceeded our expectatins and was an excellent partner with us in delivering for our audience an outstanding program.”  – Sotheby’s International Realty 

    “Thank you for making a real difference with your opening keynote! Your commitment to creating a connection with the audience was unique. Opening with your interactive format made a huge difference in getting the audience engaged and enthusiastic about the event, which continued all week. And, your presence at our digital event four weeks later was met with resounding accolades, as well. Thank you. Thank you.” – Help Desk International

    “We had an overwhelmingly positive response from our group. There wasn’t a person in the room that didn’t have solid takeaways from your talk.” – Marshberry

  • Videos
  • Program

    Keynote | Audience Participation | Educational

    Based on Joe’s best-selling book of the same name, Becoming A Category of One is a roll-up-your-sleeves session about the mindset that creates market leaders. 

    Becoming A Category of One is about the attitudes and ideas that top performers bring to challenges and opportunities every single day.

     Category of One takeaways include:

    • How top performers find game-changing ideas that drive results
    • How to identify and tear down the barriers to relentless improvement
    • How to lead your market through a focus on what the customer values most
    • How to wrap quality and consistency with customer experience that locks in loyalty
    • How to take decisive action on ideas that improve results and drive growth

    Find out what market leaders and top performers do that you can do in your business if you just choose to.

    Choose Becoming A Category of One.

    Keynote

    Magnetic: The Art Of Attracting Business is about how to build your business based on a customer-centric strategy. This strategy uses the power of simplicity, focus, and customer experience to attract customers, keep those customers for life, and create a never-ending stream of new customers. Learn how to get everyone in your organization focused on creating consistent customer experiences that generate customer satisfaction and grow the business.

    “Personal recommendations – word-of-mouth – are the number one driver of purchase decisions.” – Forbes Magazine

    This session gives you simple, powerful, actionable strategies that you can implement immediately. These are ideas that fire people up and motivate them to go back and take immediate action to improve performance and results with customers.

    You will learn and take back… 
    • How to get clarity on maximizing customer satisfaction. 
    • How to use a fundamental business attraction strategy throughout the entire organization. 
    • How to simplify how you think about your business and avoid over-complicating things. 
    • How to avoid the trap of “wow” distractions and focus on what truly matters most to customers. 
    • How to “filter” your choices and activities so that you always achieve the maximum positive impact with customers. 
    • How to use simple, powerful “tie-breakers” to make all the difference in performance and results.

    Magnetic – The Art Of Attracting Business isn’t a “lecture” with mind-numbing powerpoint. Magnetic is a dynamic, interactive program – a motivating, thought-provoking exchange of ideas that will give your people a renewed energy and enthusiasm for doing those things that get your customers to help you grow your business.

    Do what the best companies in the world – large and small – do to not only create, but sustain success in the marketplace. Be intentional, strategic, and tactically focused on knowing exactly what to do that will make you a magnet for new customers and business growth.

    Keynote

    The Only Strategy You’ll Ever Need

    “We’re making it way more complicated than it needs to be.” – Says pretty much everyone!

    Be The Best At What Matters Most is an interactive keynote that gets people thinking about what’s really important, what their priorities should be, and what actually drives results in today’s marketplace. Struggling companies will say “This business is really, really complicated,” while market leaders say “You know, at the end of the day, this is really a pretty simple business.” No, it’s really not rocket science. Success isn’t easy, but it’s not complicated.

    When you focus on creating value for customers, it cleans out the noise, brings a team together, and drives positive results.

    You will learn and take back… 
    • How to get your thinking “clean enough” to make things simple – and then move mountains. 
    • How to strategies that top performers use to keep moving forward and relentlessly improving. 
    • How to avoid success-killing complacency and “we’ve got it all figured out.” 
    • How to avoid the traps of “wow” distractions and focus on what truly matters most to customers. 
    • How to leverage the greatest differentiator of all: action.

    Be prepared to participate! Be The Best At What Matters Most gets people involved and actively engaged with ideas that they can put to work immediately to improve performance and drive results. You’ll look at your business with new eyes and see opportunities that you’ve never seen before.

    Keynote OR Breakout | Educational | Inspirational | Technical

    Extraordinary companies are, by definition, different from their competitors. The critical differences are not, however, usually found in product, price, or even service. Extraordinary companies think and do things in ways that are available to any business, but that few choose. Those few that do are market leaders that sustain success and continuously move to the next level.

    A Propensity to Action: Mediocre companies talk about action. They are often masters of cheerleading and conversation. Extraordinary companies act. They are masters of execution.

    A Willingness to Fail: Extraordinary companies know that mistakes are seldom fatal. You gain new information from mistakes, you learn from them, you fix them, and you move forward. What is fatal is the mistake of doing nothing in a dynamic marketplace.

    Constant Innovation: If you don’t wage a daily war against complacency, your days are numbered. But you don’t have to be wildly creative to be innovative. You simply have to look at the same thing as everyone else and see something different. And you have to be willing to go first.

    A Product Wrapped With A Compelling Experience: Most customers really don’t see a big difference between you and your competitor. Not, that is, until you wrap your product with an experience of doing business that is so compelling, that you command customer loyalty.

    Consistent Performance: Inconsistency of performance is the great brand killer. Extraordinary companies make consistency of performance a top priority. They create repeatable processes and establish a standard of habitual dependability.

    Knowing What’s Important: Everything begins with your culture. People who work for extraordinary companies have great clarity and a deep commitment around who they are and what they stand for. At great companies “what’s important” gets talked about all the time. It’s in the air. It’s in their DNA. It’s why they’re a great company.

    Keynote OR Breakout

    MINDS WIDE OPEN is about: 

    — the passionate curiosity that drives people to look outside their comfort zone for new ideas 

    — a propensity for action that means we actually DO things instead of just talking about them and having meetings about them then having more meetings about them 

    — tearing down barriers like the resistance that most people and (virtually all committees) have to new ideas…the fear of risk…and the biggest barrier of all: “We’re Experts! We KNOW how it’s done!” (famous last words of soon-to-be-dying companies) 

    — the creative power that comes from not knowing what you can’t do (5-year-olds are masters of this – we should be, too) 

    — seeking out and destroying complacency like the evil force that it is! 

    — knowing that the most important innovations are those that positively impact the customer experience 

    — and finally, knowing the point…having a clear sense of who we are, what’s important, and what we’re all trying to accomplish.

  • Review
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    “Thank you for making a real difference with your opening keynote! Your commitment to creating a connection with the audience was unique. Opening with your interactive format made a huge difference in getting the audience engaged and enthusiastic about the event, which continued all week. And, your presence at our digital event four weeks later was met with resounding accolades, as well. Thank you. Thank you.”

    Help Desk International Cinda D.
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    “Your presentation was RIGHT ON. Our franchisees talked about it all the next day. They really loved it and what’s more important I think it’s spurred them to make some positive changes. You really MADE our conference!”

    Dunn Bros. Coffee Laura R.
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    “We couldn’t have hoped for a better beginning to our leadership forum. Thank you for bringing your ‘A’ game (although I’m pretty sure that’s all you ever bring)!”

    Verizon Wireless Steve H.
We couldn’t have hoped for a better beginning to our leadership forum. Thank you for bringing your ‘A’ game (although I’m pretty sure that’s all you ever bring)!
Verizon Wireless Steve H.