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About
Bruce travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.
Bruce’s clients include Fortune 500 companies and industry associations around the world. Bruce brings them creative solutions and shares those solutions through keynote speeches and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.
Bruce founded Turkel Brands, a global brand consultancy that has worked with clients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.
Bruce’s fifth book, the best-selling All About Them, was chosen as one of Forbes’ top ten business books of the year. Each week his blog explores innovation, leadership, and branding success. He is a frequent guest on Fox Business, CNN International, and CCTV (Chinese State Television) where he helps viewers understand the branding issues that affect their pocketbooks and their lives.
Currently, the sale of Turkel Brands set him on the road that developed into the book “Is That All There is?”
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Video Clips
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Topics
BUILDING YOUR BRAND VALUE
Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.
In this talk, your audiences will discover:
- Why your brand is not about your company and why understanding this matters more than anything else you do.
- The critical secret to move your brand from company-centric to consumer-centric.
- How to determine your authentic truth and why it’s more important than the function of your products or services.
DEFINING YOUR BRAND
BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.
Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”
In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.
While they’re laughing, your audiences will also be learning:
- The three universal branding myths that are holding your company back.
- The simple difference that sets all great brands apart, and
- How to develop this game-changing difference for your brand.
MESSAGING STRATEGY
Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.
Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.
Success today requires you to turn the lens around and focus relentlessly on your customer.
Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.
“I am very pleased with the caliber of speakers that you offer. Terry has always been helpful in finding the right person to meet our needs. I am sure we will work together again in the future!”