Chris McChesney

“Executing Strategy” is consistently ranked as THE top leadership challenge for executives. Chris coauthored “The 4 Disciplines of Execution” in 2012, and it is currently the best-selling book in the world on the topic of execution. Chris’s 4DX keynote was rated as one of the top three presentations at the world’s largest leadership conference, the Global Leadership Summit in 2016 (with 350,000 attendees). Chris has also given the 4DX keynote at locations around the globe with the World Business Forum (WOBI). The 4DX keynote dives into the universal challenges of why almost every leader, and every organization, will struggle with execution. This keynote teaches the simple, but profound, disciplines that can be applied the next day, but take a lifetime to master.

The Execution Consulting Practice Chris has lead at FranklinCovey since 2003 has worked with over 3,000 organizations, across every industry category, on executing strategy. Because of this, Chris can customize the keynote to any type of industry or organization with specific example that don’t require participants to struggle with application. These include, but are not limited to: Manufacturing, Information Technology, Sales and Territory Management, Health Care, Software Development, Pharmaceutical, Research and Development, Hospitality, High Tech, Customer Experience, Retail, Supply Chain, Franchise, Network Marketing, Consumer Goods, Government, Military and Non-Profit.

This is a break-out session that Chris can add on to his 4DX Keynote the same day at no additional cost. As part of this session participants receive a 6-month free subscription to the online 4DX Operating System. This break-out session is used only for association, sales organizations, franchises and other multi-unit operations where your participants run similar operations. In this breakout Chris teaches the participants how to use the on-line operating system for weekly execution and score keeping. Participants (who will need to have internet access and laptops, tablets, or phones) are able to select from a drop-down menu of

pre-selected Lag and Lead Measures. They leave this session with a working execution system to immediately begin executing. Once their teams are executing they have the option to compete with other teams that have chosen the same Lag Measure within your organization or association. This is a very popular on-line gaming and social media environment built within 4DX OS.

This 6-hour session is ideal for senior leader and groups of senior leadership teams. This is particularly popular for associations that hold conferences, or tracks within conferences, exclusively to senior leaders. The first 2-hours of this session provides a deep understanding of strategic execution for executive leadership. The next 4 hours is a highly interactive session where Chris takes the leaders through a series of exercises and case studies. This give the executives a chance to apply these principles of execution to their current strategic agenda or strategic plan. This is a rare chance for your leaders to work with a global thought

leader on their strategy at a fraction of cost it would take for an in-house consultation.

Beyond the Basics is for those organizations who are applying 4DX or who have previously experienced the 4DX keynote. Here, Chris shares the leadership insights from the best executing leaders in the world. Principles best understood once a leader has a working knowledge of the mechanics of execution. Beyond the Basics teaches leaders how to create the “high-stake-winnable game”. How to go from being a leader who pushes strategy to one who captures hearts and minds towards advancing strategic objectives. FranklinCovey has been one of the most recognized name in the development of leaders since late 1980s. Beyond the Basics is one of the most powerful leadership experiences Franklin Covey has ever offered and a powerful way to energize your current 4DX efforts.

This Keynote is for organizations who have an existing execution operating system other than 4DX (ie. Strategy Deployment, OKRs, Rockefeller Habits), they want the energy and insight that Chris and 4DX bring, but don’t want to create confusion by introducing new terminology or a new process. In Principles of Execution Chris applies the leadership lessons, learned from over 3,000 strategic implementations, to the process the organization is currently running. The principles that underpin 4DX (Focus, Leverage, Engagement and Accountability) are powerful when applied to any execution system. Moreover they often provide a critical link to human component of execution that many organization feel is missing.