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Colleen Francis

Colleen Francis, CSP

Colleen's non-traditional approach and refreshing candor is why Sales and Marketing Magazine calls her "one of the Top Five most effective" sales trainers in the market today.

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Price range

  • $15,000 - $20,000
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Expert

  • Business Growth
  • Corporate Culture
  • Customer Service
  • Female Speakers
  • Marketing/Merchandising
  • Negotiation
  • Sales
  • Social Networking/Media
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Experience

  • Corporate
  • Sales
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Career

  • 24 Years
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  • About

    Colleen is driven by a passion for sales – and results. A successful sales leader for over 20 years, she understands the particular challenges of selling in today’s competitive market, and that business leaders can no longer rely on approaches to sales based on techniques from decades ago—or even last year.

    Whether maximizing revenue from sales teams or seizing new market opportunities, Colleen works with businesses to develop the right sales strategies for success and delivers practical approaches to ensure it sticks. Colleen’s results have attracted clients such as Chevron, John Deere, NCR, Trend Micro, Merck, Abbott, Experian, Royal Bank, Mosaic, Dow, and hundreds of other industry-leading companies.

    Time and time again, clients who work with Colleen note her frank, no-nonsense approach to accelerate sales while reducing effort and increasing profits. Colleen’s practical strategies deliver immediate and lasting results.

    Colleen is an award-winning writer, consultant and bestselling author of popular sales books including the recent Right on the Money. A recognized thought leader in sales leadership, she is an inductee in the Professional Speaker Hall of Fame and has been named the #1 sales influencer to follow by LinkedIn.

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  • Video Clips
  • Topics

    Keynote | Audience Participation | Educational | Technical

    Putting an End to Boom and Bust Sales Cycles

    How many times have you come off a great month or quarter, only to find that the pipeline is woefully empty and now everyone is struggling to keep up? Worst of all, that kind of development is considered by many to be the norm: simply accepting poor performance and the stresses of up and down results as the cost of doing business.

    Why does this happen? Because of complacency, inconsistency and a far too narrow view of the role of sales. Sellers need look at their job as more than just executing the linear process of converting opportunities to sales. To create consistent results today, you must embrace a 360-degree customer-engagement model.

    In this action-packed keynote, Colleen tosses out the traditional opportunity-conversion mindset and replaces it with a winning plan to develop your sales radar. Including:

    • Why ubiquity is the best way to attract the best and brightest leads into your pipeline,
    • How qualifying the opportunity is your responsibility as well as that of the buyer,
    • That not all clients deserve the right to grow equally, and
    • How your best clients should be selling to your best leads.

    Keynote

    Your Best Opportunity for Success is Right in Front of You

    Your current accounts are your most lucrative source of additional revenue. Working more with them is the easiest way to accelerate past your sales goals. They are your biggest asset and from where you are standing right now, you are right on this money.

     

    Sadly, these current accounts are most often a neglected profit center. All too often, companies practice Account Complacency rather than Account Management. Turning their attention, their marketing and their resources to the exciting next new deal.

    My research shows that the fastest growing companies understand precisely how to manage their best accounts by focusing on customer success to profitably retain and grow their current client base. Right on the Money is rich with client examples on how leverage your best asset including cases that illustrate:

    • Why clients don’t want partners, they want insiders,
    • How to identify your sales prevention department and ensure they don’t get in the way of profits,
    • How to sell like an insider, and
    • How to develop an early-warning system to spot early defection risks and prevent them from happening
  • Testimonials
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    “Colleen’s message was spot-on with where our sales leaders are on their journey as we evolve our sales culture.  Collen’s message provided some very practical insights to help guide our coaching for optimal effectiveness.”

    Farm Credit Services of America Tony J
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    “Colleen Francis works very hard at making it all look easy. And that's a difficult thing to do well…She doesn't pretend to be the subject expert on the technical aspect of our business. Instead she makes great use of input from subject matter experts, fused with her own deep knowledge of sales, to help our staff discover how they can overcome buyer objections and be better salespeople.”

    The Mosaic Company Tom F.
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    “Today, thanks to the work of engage selling, we have greater consistency and greater confidence in our sales organization and that means both our sales staff and our retail-based customers can sell our product persuasively, making a solid case for the great value we offer and feel good about it. That's worth a lot to us.”

    The Mosaic Company Tom F.
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    “By the end of my first year working directly with Colleen, I exceeded my sales target by 161 percent. It was no fluke.”

    Ericsson Jose C.
Today, thanks to the work of engage selling, we have greater consistency and greater confidence in our sales organization and that means both our sales staff and our retail-based customers can sell our product persuasively, making a solid case for the great value we offer and feel good about it. That's worth a lot to us.
The Mosaic Company Tom F.