John Rossman

 AI is rewriting the rules of competition. To stay ahead, transformation must become a core capability—not a one-time initiative. Blending bold stories, this keynote presents a practical playbook for leading high-stakes transformations, de-risking execution, and unlocking your organization’s full potential. Learn the key habits of leaders who make big bets—and win. Master the art of creating clarity, sustaining momentum, and making strategic decisions that balance ambition and risk. This playbook provides a structured approach to solving complex problems and making the right moves in the AI era

How do the world’s most innovative companies scale leadership and culture to drive relentless innovation? In this keynote, John shares the leadership principles and mechanisms that fueled Amazon’s meteoric growth—and how you can apply them to your own organization. Packed with real-world lessons and practical frameworks, this keynote will empower leaders to build a culture of ownership, drive continuous improvement, and create customer-obsessed teams that deliver results

Discover how to break free from mediocrity and reclaim a powerful competitive edge in The Playbook of Champions. Drawing on real-world lessons from both once-great companies and disruptors, John Rossman shows bold leaders how to shape a culture of relentless excellence, spark innovation at every level, and master the art of calculated risk. Attendees will walk away with an actionable framework to drive transformative growth, align teams around ambitious goals, and stay ahead of today’s relentless disruptions. Through a blend of high-impact strategies and candid insights, this keynote reveals how to challenge complacency, nurture accountability, and unleash momentum for success. 

What if you could harness the principles, thinking, and business model innovation that fueled Amazon’s meteoric success and apply them to your own organization or industry? What if you could answer the question, “How would Bezos and Amazon think about this? In this dynamic keynote, John Rossman reveals how Amazon’s bold, customer-obsessed, and unique techniques can empower you to reinvent your industry and seize tomorrow’s opportunities. Drawing on his experience launching and scaling the third-party marketplace, Rossman offers a rare insider’s perspective on the cultural and operational strategies that have made Amazon a global innovation powerhouse. He breaks down the core tenets of “thinking like Amazon,” including relentless focus on the customer, data driven experimentation, and a commitment to long-term impact over short-term gains.