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Joseph Grenny

Joseph Grenny

New York Times Best Selling Author- Influencer named the Change Management Approach of the Year by MIT Sloan, the Business Book of the year in 2008 by Soundview , and the Top Training Product of the Year by Human Resource Executive Magazine.

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Price range

  • $25,000 - $35,000
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  • Accountability
  • Business
  • Change
  • Communication
  • Corporate Culture
  • Employee Engagement
  • Leadership
  • About

    Business Communication Expert and New York Times Bestselling Author

    Joseph Grenny has consulted with thousands of leaders on every major continent from the boardrooms of Fortune 500 companies to the slums of Nairobi, Kenya. Over the past twenty years, he has advised CEOs and senior executives on more than a dozen major change initiatives. Joseph was formerly president of California Computer Corporation and an executive for the Covey Leadership Center.

    Joseph is coauthor and contributor to eight books, including three New York Times bestsellers, Influencer: The Power to Change Anything, Crucial Conversations: Tools for Talking when Stakes are High and Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior. An expert in topics ranging from leadership and interpersonal communication to organizational change and effectiveness, Joseph has been cited in dozens of newspapers including the New York Times, Los Angeles Times, Washington Post and the Wall Street Journal. He has also appeared on more than one hundred radio and television programs including CNN, Bloomberg, CNBC, and the Today Show.

    Joseph is President of VitalSmarts, L.C., an innovator in best practice training and consulting research, that delivers significant improvements to the results companies care about most. For more than twenty-five years, company principals have researched methods for bringing about systematic and lasting change. Based on this ongoing research, VitalSmarts has helped thousands of organizations, including more than three hundred of the Fortune 500, realize quick, hard-hitting results through its award-winning training programs using a method that no other training company yet offers.

    VitalSmarts currently has two training initiatives: Crucial Conversations® and Crucial Confrontations™. Each delivers a powerful set of influence tools that builds teams, enriches relationships and improves end results. VitalSmarts also offers keynote speaking, on-site consulting, customized development, and executive mastery retreats.


    MIT Sloan named Influencer the Change Management Approach of the Year.

    Human Resource Executive Magazine named Influencer the Top Training Product of the Year.

    Soundview Executive Summaries names Influencer the 2008 Business Book of the Year.

    Workforce Vitality at Lockheed Martin
    Lockheed Martin’s CEO credited Joseph’s work with enabling their winning of the $200 billion Joint Strike Fighter contract by improving behaviors critical to winning the program. Research conducted on site showed not only substantial changes in behavior, but improvements in quality and productivity linked to the change.

    Culture Transformation at Sprint
    With Joseph’s help, the IT organization of Sprint successfully brought about significant improvements in trust and employee engagement within nine months. Research demonstrated dramatic behavior changes with significant impact in improving quality, productivity, and application availability.

    Leadership Development at IBM
    Joseph developed, piloted, and implemented a four-day leadership development program for executives and managers of IBM. The course was IBM’s highest rated training program in years, and leaders reported that their increased skills translated to significant improvements in manufacturing efficiency, innovation, and interorganizational cooperation.

    Leadership and Executive Coaching
    Joseph has been a personal coach to the presidents and senior executives of dozens of organizations. His services have helped these leaders identify and improve key areas that many credit with significantly advancing in their careers.

  • Videos
  • Program

    Keynote | Educational | Inspirational

    A passionate social scientist, Joseph Grenny has spent thirty years studying crucial moments that have the potential to change the trajectory of our career, lives, and relationships—moments when what we say and how we say it can mean the difference between success and failure.

    When the stakes are high, emotions run strong, and opinions differ, masters of crucial conversations create alignment and agreement. They speak up and share their concerns candidly and respectfully regardless of the other person’s level or position. 

    What’s more, in organizations that foster cultures of open dialogue, mistakes are caught more quickly, decisions are implemented more effectively, and innovation flows more routinely.


    Joseph Grenny has spent thirty years studying cultures of dialogue and accountability. When others let us down, break rules, fail to deliver on their promises, or behave badly, what do we do?

    Unfortunately, most people choose to say nothing because when accountability is void, they assume they don’t have the power or authority to raise a concern. In fact, Joseph’s research shows people waste $1,500 and an 8-hour workday every time they avoid an accountability conversation. 

    However, in organizations that build cultures of accountability, people raise concerns with those beside, above, and below them on the organizational chart. As a result, problems are solved routinely and quickly and a pervasive sense of empowerment and responsibility for results prevails.


    Every leader wants to be an influencer—to create wide-spread and lasting change. And yet, few leaders possess more than a handful of techniques for getting others to change. What truly influential leaders understand is that influence has little to do with pep talks, bribes or system updates but rather is the capacity to systematically, rapidly, and sustainably change a handful of key behaviors.

    By drawing from the skills of hundreds of successful leaders, thousands of successful change efforts, and more than six decades of the best social science research, Joseph teaches a proven model for leading change—a model that was named the Change Management Approach of the Year by MIT’s Sloan Management Review.


    Joseph Grenny has spent the past thirty years studying effective change agents—leaders who have rapidly and systematically produced widespread change in human behavior.

    His research, published in the MIT Sloan Management Review and named by MIT as the Change Management Approach of the Year teaches that these effective influencers drive change by relying on six different sources of influence at the same time. Those who succeed predictably and repeatedly don’t differ from others by degrees. They differ exponentially. Joseph’s research reveals that leaders who understand how to combine all Six Sources of Influence™ are ten times more successful at producing substantial and sustainable change.



    Often, we want to make big changes but lack the resolve to see them through. We can’t seem to summon the necessary willpower to take on huge challenges like improving performance, earning a promotion or increasing productivity.

    Joseph Grenny studied more than 5,000 people attempting to overcome entrenched personal challenges and uncovered a breakthrough in personal influence: our inability to change is not due to a lack of will, but rather, a lack of skill. With a clearer understanding of six powerful sources of influence that shape our behavior, we can become ten times more successful at changing anything.


    After studying a worldwide sample of more than 11,000 managers and employees, Joseph Grenny and his colleagues uncovered a formula for maximizing the hidden potential of an organization’s human system—the employees. Leaders who develop four competencies characteristic of a high-performance culture are 104% better at executing and 98% better at innovating than organizations that don’t succeed in these competencies.

    Those competencies are: self-directed change, open dialogue, universal accountability, and influential leadership. Leaders who strategically invest in building these four competencies into their human system leverage what research shows is the most potent predictor of sustained value for customers, employees, and shareholders—a high-performance culture.


    For the past thirty years, Joseph Grenny has conducted social science research to help leaders and organizations achieve new levels of performance. Specifically, he has focused on human behavior—the underlying written and unwritten rules that shape what employees do every day.

    A protégé of Albert Bandura, the world’s greatest living psychologist, Joseph’s internationally published research has been distilled into applicable skills leaders can implement to increase their personal influence, improve strategic relationships, and change behavior in their organization. He’ll share his latest insights on the intersection between social science and leadership.

  • Review
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    “I have never received so many words of praise for any speaker I have brought to this group as I have for Joseph Grenny. I think his style, the content, and the subject itself was timely and had much take-home value.”

    Child Health Corporation of America Melinda M.
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    “Joseph Grenny’s engaging presentation captivated the audience, exceeded expectations, and fit perfectly with the mission of the Better Business Bureau. Months after the event, people are still talking about the impact of the evening, the lessons learned, and new tools implemented in influencing change.”

    Better Business Bureau Dale D.
Joseph Grenny’s engaging presentation captivated the audience, exceeded expectations, and fit perfectly with the mission of the Better Business Bureau. Months after the event, people are still talking about the impact of the evening, the lessons learned, and new tools implemented in influencing change.
Better Business Bureau Dale D.