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Sam Richter

Sam Richter, CSP

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Price range

  • $15,000 - $17,500
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  • Branding
  • Identity Theft
  • Internet Marketing
  • Sales
  • Social Networking/Media
  • Technology
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  • Marketing
  • Sales
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  • 23 Years
  • About
    • Named to the Minnesota Speakers Hall of Fame
    • Certified Speaking Professional (CSP)
    • Top 25 Most Influential Sales Leaders
    • Bestselling Book Awarded Sales Book of the Year

    Considered one of the world’s foremost expert on sales intelligence and digital reputation management, bestselling author and award-winning speaker Sam Richter delivers his top-rated, incredibly dynamic, highly entertaining, and extremely high-content keynote presentations and workshop sessions to audiences worldwide.

    To win in business today, you not only have to be “interesting,” you also have to be genuinely “interested.” To win, you not only have to be “found,” you also need to control what the other person “finds.”

    Through real-world examples, humor, and via his unique interactive and fast-paced manner, Sam shares how to build strong and valuable relationships through better information. Considered by many as the modern-day Dale Carnegie, Sam teaches how to use the tools you use every day like Google and social media combined with the inside-secrets of accessing the Invisible Web, to find information in ways most never thought possible, and apply it to identify new opportunities, craft an online personal brand, provide relevant and personalized value, and win more business.

    ​Sam’s programs – completely customized to the audience and when appropriate, actually using the attendees as examples – will truly amaze you (and probably scare you). He will absolutely WOW! your audiences, and he will be one of the highest-content, most take-home-value presenters your organization has ever experienced.

    Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and workshops, webinars, online University, and books, Sam has trained leading organizations and entertained tens of thousands of persons around the world to rave reviews. He is the author of the bestselling book, Take the Cold Out of Cold Calling, named “Sales Book of the Year.”

    In addition to speaking and writing, Sam developed a number of technologies including the Know More University that support his programs. Multiple times Sam was named one of the Top 25 Most Influential People in Sales, and he has been featured in thousands of television and radio programs and national and online publications. In addition to his own companies, Sam is a partner in and also serves on the Boards of Directors for numerous technology firms.

    Sam has won regional, national and international awards including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He’s also won a Retail Vision Award and a Codie Award – “the “Oscars” of the software industry.” He is a member of the Business Journal’s “Forty Under 40” and his is a past finalist for Inc. Magazine’s Entrepreneur of the Year.

    In 2014, Sam received his CSP designation from the National Speakers Association, and in 2017, Sam was inducted into the Minnesota Speakers Hall of Fame.

    Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. He has a graduate certificate in Executive Leadership and another in Corporate Boards of Director ethical leadership. He lives in Minnetonka, Minnesota with his wife and two children, and he enjoys volunteering his time working with non-profit organizations and mentoring individuals in his community.

  • Videos
  • Program

    Keynote OR Breakout | Educational | Technical

    Web Search Secrets to Know More, So You Can Win More

    In a prospect or client meeting, do you talk mainly about you and your organization? Or is the conversation focused on the other person and what he or she cares about? Do you make your prospects and clients feel important? Are you relevant? It’s no longer enough to be interesting. In today’s world you need to be interested. In this dynamic presentation, you will discover…

    Web search secrets that you never thought possible for finding leads, creating lists, uncovering opportunities, identifying trigger event, and understanding decision makers.

    Tips and tricks for using social media as sales and competitive “intelligence agents;” find the prospects who fit your desired profile and learn more about the individual so that in every meeting, you’re building a meaningful connection (without seeming like a stalker). 

    How to access and leverage the ”Hidden Web,” or the majority of the valuable online information that is invisible to search engines.

    How to use information to differentiate from the competition, generate warm referrals, tailor offerings, build deeper relationships, and bottom line…win more business. 

    It doesn’t matter if you have limited technical ability or if you grew up using the Internet, you will leave with new ideas that you and your team will immediately put to use. This high energy, motivating, incredibly high content presentation has a huge “WOW” factor – you will be shocked at what you don’t know (but soon will).  

    Keynote OR Breakout | Educational | Technical

    Digital Reputation Management in an “Everything You Do Is Posted Online” World

    In today’s instant communication and social networking world, it’s easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, leave as a voicemail, say or do in front of a hidden camera, and even email is not limited to private networks and friend groups. Rather, there’s a good chance that what happens in a digital format and what is said about you and your company is public, searchable, and archived, FOREVER! In “Don’t Steal the Cheesecake” you will learn…

    What is a “personal brand,” why you already have one, how to enhance it, and how your personal brand can dramatically impact your company’s brand and reputation.

    The dangers of sharing too much information, what can happen if you’re not careful, and how to respond in a digital format when you’re angry, so you don’t become a “YouTube Sensation.”

    What a company can, and cannot, do as it relates to what an employee posts on his/her personal social networks, and how to monitor, work with, and train staff to communicate in a digital world.

    Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find.

    This thought-provoking, super entertaining, and somewhat scary program will provide you very practical ideas you can immediately implement to improve your brand, stay out of trouble, and craft/manage your digital reputation.

    Keynote OR Breakout | Educational | Technical

    Search Secrets to Find More Leads, Provide More Value, Build Strong Relationships, and Make More Money

    In today’s commoditized world, business is all about relationships and providing relevant value. When you know more about your prospects and clients, you’re better able to relate on a personal level, generate meaningful rapport, ask challenging questions, identify new leads, and generate powerful referrals. Most important, studies show that when you practice Sales Intelligence, you’ll win two times more business. In this dynamic presentation, you will discover…

    How to find information in ways that you never thought possible including existing lead lists, inside information on companies and industries, and personal information on prospects and clients.

    How to use social media as a powerful sales and competitive “intelligence agent,” and how to access the “Invisible Web” to find information that most think is not available online.

    How to leverage information to ensure relevancy, gain permission to ask challenging questions, and provide ongoing value to both prospects and clients.

    How to leverage information to make a great first impression, provide relevant value, stay in touch with in meaningful ways, and generate genuine mutually beneficial relationships.

    This high energy, motivating, incredibly high content presentation is the perfect complement to any existing sales training and process. Learn the “how to” when it comes to finding information that you can use to engage with prospects and clients in ways that are relevant to what they care about.

    Keynote OR Breakout | Educational | Technical

    Advanced Search Secrets to Know Even More About Industries, Companies, and People

    In Know More! Sales/Relationships Part I, you learned web search secrets that you can use every day to find information on prospects and clients. In Part II, you’ll learn the inside techniques that many professional business intelligence experts don’t even know including…

    Google search algorithms for finding existing lead lists, membership directories, competitor proposals, past and current RFPs, and more.

    How to mine social media to identify ideal prospects, generate strong referrals, and follow-up with others in ways that they care about.

    Hidden websites and tools that reveal the inside information on companies and people, and that can even help you create a pipeline of leads before the lead even exists.

    Most important, you’ll learn how to QUICKLY find and LEVERAGE the right information, so your time is spent meeting with prospects and clients, winning more business, and making more money.

    Keynote OR Breakout | Educational | Technical

    You and Your Client’s Data: What’s Out There, How Do You Find It, and How Can It Be Used Against You

    It’s amazing the amount of information available online about companies and people. And it’s shocking how vulnerable we all are to Personal Identity Theft and Business Identity Theft – in ways you might not think about.  In this jaw-dropping presentation, you will discover…

    How to find the information that is available about you, your family, and your business that others have shared in a digital format, and what you can do to protect yourself. 

    How the seemingly innocent information that you post online could be providing thieves with an open door into your bank account. 

    How the biggest risk to your and your clients’ data is probably not an online hacker, rather, it’s probably sitting in your office right now. 

    Easy-to-implement, non-technical ways to protect yourself, your family, and your business from identity theft.

    This eye-opening, high-energy, entertaining program will have your audience talking, thinking, and thanking themselves (and you!) that they attended the conference. 


  • Review
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    “For the second year in a row - and you are the only speaker in our national conference's history who we've ever booked two years in a row - all I can say is thank you! You once again "wowed" all of us with your program. Your balance of information, humor, and enthusiasm will help everyone in the room be better at what we do.”

    U.S. Bank George H.
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    “In my 12 years in the industry, I do not recall a more positively received, more positively commented on, more potentially revenue changing presentation. You far exceeded expectations.”

    Morgan Stanley Rick E.
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    “We have hired Sam to speak at MHEDA conferences on several occasions and every time, Sam has hit a home run. We have referred Sam to a number of other association colleagues and we always hear rave reviews and 'thanks for the recommendation.' If you are looking for a speaker/presenter who is easy to work with, will provide outstanding value and has a wealth of experience and understanding about online search secrets, sales, and social media, Sam is your guy!”

    Material Handling Equipment Distributors Association Liz R.
For the second year in a row - and you are the only speaker in our national conference's history who we've ever booked two years in a row - all I can say is thank you! You once again "wowed" all of us with your program. Your balance of information, humor, and enthusiasm will help everyone in the room be better at what we do.
U.S. Bank George H.