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Scott McKain

Scott McKain, CSP, CPAE

Recognized authority on how organizations and professionals create distinction in the marketplace and deliver an Ultimate Customer Experience. Inducted into the Sales & Marketing Hall of Fame in 2016.

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Price range

  • $25,000 - $38,500
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  • Agriculture
  • Branding
  • Business Growth
  • Communication
  • Corporate Culture
  • Customer Service
  • Leadership
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  • Entertainment
  • Finance
  • Technology
  • Telecommunications
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  • 38 Years
  • About

    Why would a customer or prospect choose you INSTEAD OF your competition? How do you differentiate your sales and customer service efforts in a hyper-competitive marketplace?

    Scott McKain is an internationally known expert who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.”

    Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

    Scott McKain’s calling is business – and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benefit from vast professional experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations. 

    Social Media in Action.
    In today’s Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast his or her opinions regarding your organization to the world instantaneously. In this environment, it’s never been more important to understand and execute the steps necessary to create the “ultimate customer experience.” McKain is one of about 150 living members of the Professional Speakers Hall of Fame. He was also recently recognized by Social Media Marketing Magazine as one of the fifty most influential marketing authors on Twitter and GenJuice, a leading resource for emerging professionals, as one of the “Top 25” people for Gen Y and Millennial leaders to follow on Twitter. 

    Creating Differentiation.
    There are myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization – and the professionals who work with you – stand out from the plethora of competitors?

    In his book, Create Distinction, (expanded and revised release of bestselling book, Collapse of Distinction named by thirty major newspapers as one of the “Ten Best Business Books” of the year and reached the number one spot on’s list of business bestsellers), McKain takes a revolutionary approach by showing how organizations and individual professionals create differentiation in the marketplace.

    McKain has appeared multiple times as a commentator on FOX News to discuss business, politics, and American culture. In his earlier career as a broadcast journalist, two million people saw his commentaries each week on 80 television stations in the United States, Canada, and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation’s 25 largest markets.

    McKain has been named as a “Hoosier Hero” in his home state because of his commitment to youth and philanthropy. He was selected by Arnold Schwarzenegger to be the emcee and speaker for the Great American Workout, held on the White House lawn with the President in the audience carried live on CNN and NBC’s “Today” show. He also portrayed the villain in a film by internationally esteemed director Werner Herzog, acclaimed by critic Roger Ebert as one of the “best movies” ever made. 

  • Videos
  • Program

    Keynote | Educational | Entertainment | Inspirational | Technical

    How do you stand out from your competition so you become their preferred choice in a volatile marketplace? Scott reveals the elements that pull you back to the pack – and the Four Cornerstones of Distinction it takes to attain remarkable success.

    Key takeaways:

    • How to avoid the mistakes of commoditization
    • The specific steps you must take to create distinction
    • The importance of personal responsibility in organizational growth


    Our research shows that not only are most organizations selling customers and prospects exactly like their competitors, they’re also not emphasizing the differences that will make them the superior choice. In this program, Scott shows the steps required to sell uniquely in a hyper-competitive marketplace.

    Key takeaways:

    • Sell the differences that make you a preferred choice
    • Four ways to sell uniquely from your competition
    • How to transcend transaction and develop loyal relationships for more sales
    • The six key disconnections between sales professionals and their customers


    What is the ultimate experience that a customer could have doing business with your organization? This program will teach your team what it takes to create undying loyalty and endless referrals.

    Key takeaways:

    • The five steps of an Ultimate Customer Experience
    • Why the experience – and not service – generates loyalty; and what you need to do to create it
    • The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
    • The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively


    If you lead like everyone else, you’ll get the same team delivering the same results as everyone else – and that’s not good enough in today’s world. In this program, Scott teaches leaders how to become more distinctive, in order to expand your team’s ability to deliver extraordinary results.

    Key takeaways:

    • The four key elements to distinctive leadership
    • How to be creative – while enhancing clarity about results
    • The single most important element in leadership communication

    Keynote OR Breakout

    Your organization’s culture will always trump your organization’s strategy – for culture determines how we execute. Yet, in this time of so many diverse generations and cultures working together in our organization, how do we develop a culture that creates distinction? In this program, Scott helps you develop a game plan that respects our differences – and helps us draw strength from our diversity.

    Key takeaways:

    • Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
    • How generational differences can create distinction when we develop an open, accepting organizational culture
    • How to thrive in a workplace with multiple generations, and how to work with people who think differently than you

    Keynote OR Breakout

    Change is certainly not a novel phenomenon, but in many ways the pace of change we are currently experiencing is new. How organizations — and individual professionals — deal with the issues of a rapidly changing and highly competitive environment are critical to both future success and current productivity. Scott McKain’s programs will outline how organizations – and the professionals who work for them – should deal with change. And, he offers compelling insights on how to sell, serve, manage and lead…even when the future is uncertain.

    Key takeaways:

    • The specific steps you must take to create distinction
    • The Four Cornerstones of Distinction required to stand out and move up in times of change
    • The importance of personal responsibility in creating compelling experiences in today’s culture
  • Review
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    “Scott McKain fit our program perfectly and he adapted it to us very well. We will definitely have him back again. All of the sales reps LOVED it and wanted to hear more from him.”

    Dow AgroSciences Planner
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    “The response from our agents has been fantastic and you definitely have built a loyal following with our group.”

    Nationwide Insurance Planner
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    “The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We’ve booked the leading speakers in the world. Scott McKain received the highest ratings of all.”

    Cisco Planner
The response from our agents has been fantastic and you definitely have built a loyal following with our group.
Nationwide Insurance Planner